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................. Web Site Evaluation - Article

..............................................Questions and Statements I Hear Daily

“Why do I need an evaluation?”

"Website evaluation...what is that?"

“I had my site built by a professional.”

“I built this site, myself. I think it's just fine!”

“I don’t want to spend more money on this site!”

“I submitted my site to Top Search Engines already.”

“How will this help?”

“I buy targeted leads.”

“I email blast to get customers.”

“How come I don’t get any targeted customers?”

“I paid $1,000’s for my site I’m sure it is working just

fine!”

“Why do I only get customers from the USA?”

“Why do I only get customers from EU (Europe)?”

“I’m sure the Web Designer already tested my site!”

“I just had this site built; the designer knows all of the

latest technology!”

“Google or Yahoo would have let me know if there

were problems with my website!”

“I pay $$$$ a month for Pay Per Click ads, so my site

has to be compliant!”

........O K!...."Website Evaluation --- What Is It?"

A site evaluation/report consists of a series of tests applied to each page of a website. There are over 300 checks preformed per page. Pages are tested for issues concerning industry benchmarks and standards, also indexes pages for all browser usability and checks the site against the best practice search guidelines to ensure the site appears in search engine results.

This evaluation is performed on codes and unseen website issues NOT on your website appearance and/or the visible features of a site. These tests are preformed to inform you of any technical discrepancies between your website and the US and EU codes, standards and guidelines.

................"Why Do I Need an Evaluation?"

Search Engines will produce the bulk of targeted traffic to your website and get this it’s *FREE*. So, if your site is not being recognized by the search engines due to a discrepancy within your site I’m sure you would like to know that so it could be fixed.

OK, I think there are enough questions and statements to respond to, so let’s get to some answers.

..........."First of All Let Me Introduce Myself"…

My name is Denny Busch and I am a fellow website owner and businessman. I have been in business for many years in the brick and mortar world and three serious years in the Internet world.

My experience in off-line advertising was pretty straight forward: everyone has equal opportunities offered to them --- you know, the basic ads, yellow pages, newspaper, magazine, trade magazines, flyers etc.

And customers would just walk in off the street and buy my products and services, or call for estimates for their projects.

Then something strange started happening in my business, people started asking for my Email address, or my website address so they could buy products online.

Long story short, I was thrown into cyberspace, same business but totally new surroundings. Big Question? What the ---- did I get myself into?

It didn’t take long before I hired a fellow (my accountant’s husband) to build a website. I even got my very own email address---WOW--- back in business, pretty cool, huh?

That business was a local service business (Electrical Contracting Construction); we were well established in the community before the Internet thing. So I believe, when looking back at our website experience, that our customers already knew us and we advertised our website through our offline ads that were already in place. Everything went pretty smooth then.

Back then I remember everyone was talking about how the SPEED of business was changing; everything had a new twist. Fax machines took over snail mail and answering machines replaced memos. Then I could be reached on a job site by cell phone, man I was learning something new everyday!

..........................The Challenge…

Let’s fast forward to just a couple of years ago, and three heart attacks later. My doctor has made me quit the construction job that I loved for some 30 plus years and I had to find a new way to support my family. His job requirements were, something with less stress, controlled temperature and less physical activity.

OK, I went back to school and learned a new profession; I became a Consultant in Lean Manufacturing and started a new business in this trade. You guessed it I needed a website, no problem, I hired a person to build it; the site eventually became an eCommerce site with the potential of handling many products.

Now all I needed were customers, I truly thought that if I had a website people would just come to it and everything would be great! Surprise!! Nope, no customers, nada, zip, nobody. What’s up with this?

I was thinking! I’ll buy 300,000 leads or targeted customers and send them to this site, which surely sounds like the right thing to do. Nope, nada, zip, HUH, all no shows.

Email--- I’ll blast 10,000,000 emails to get customers. Oh, ok --- I’ll join some traffic exchanges. Man, how many emails can one person receive in a day, 600 and I’m supposed to open all of them to get more credits?

Still I’m asking “Where are my customers?” Alright let’s try PPC (pay-per-click) $100.00 a month that should produce some customers. ----- Nope! I thought I bought all the magic bullets.

STOP, STOP!! What’s wrong?

.........................On the Right Track…

Then someone told me that I needed to learn how to market my website. Now, that, actually turned out to be the answer. I needed some kind of answer to this nightmare, so --- I learned the Internet Marketing business.

The most amazing statistic I found was, 95% of all website businesses fail!

Why? What’s wrong? Is the system that screwed up? It’s just not right to have only a select few flourish. What is their secret?

Well after spending endless hours of on the job training learning marketing strategies:

SEO --- Ranking --- Optimizing --- Monetizing --- Relevancy --- Content ratios --- Ad copy --- Copywriting --- Search Engine Codes --- Website design and spending a ton of money --- (and not to mention that I had to explain all of this to my wife) it finally came together!

The old adage “Most people quit just before they succeed, because they really don’t know how close they are to a victory” almost came true for me.

If you are at this point,*STOP*, there is one last thing you really need to do for your website.

It is actually the *FIRST* thing you should have done when you got your website up and running (published), or especially if it has been online for a time and updates have been added. Sorry … no one told you to do this.

So Here Is the *SECRECT*

“WEBSITE EVALUATION”

That’s it! Final! No substitutions! First thing! Without an *EVALUATION* how do you know for sure your site is being seen by the search engines favorably.

Answer: YOU DON’T! That is your answer!

If your site is not Compliant it may have: broken links, US and EU codes issues, content issues, or have any array of discrepancies that the Search Engines find to not accept your site as meeting their standards. The result is --- they simply ignore it! That’s right; simply ignore it!

They don’t care how pretty it is, how informative it is, how long it took to build or the cost. If it is NOT Compliant to their benchmarks and standards, it just gets placed on the back burner! Out of site! Out of “Search Engine” mind!

It’s *YOUR* responsibility, the *Owner*, to make sure your site is Compliant!

.................................The Facts…

Here are the facts you need to know. Google, Yahoo, MSN, etc. will send you the bulk of your targeted customers for FREE if your site complies with their benchmarks and standards. The more compliant your site is the more FREE targeted traffic they will send you. This is your reward from them, because you have made your site friendly to be indexed by the robots and crawlers. With the Internet growing in size daily with new sites, these Standards will become stricter. “ So this is the most crucial event that needs to be performed on your site.”

Here is a good question! How come you don’t hear more about Website Evaluations? Answer: Because by getting an evaluation/report you would be able to fix your existing website problems and then you won’t need to keep buying all of those magic bullets Internet people (the other 5%) are trying to sell you.

By the way --- you will be hearing more about Website Evaluations because I am building a site specifically for this service so you can get back on the road to your own website recovery.

..................................Inspiration…

There really is a light at the end of the tunnel, so please don’t give up.

I believe in you and your site and I also believe that you have every right to succeed and be successful!

There it is; I have just let the cat out of the bag to the general public!

So, let’s see what is going to happen now!!!

By the way, all of the “Big Boys” use a program just like this one. Maybe that’s why they never told you about it.

I have put my new service to the test by evaluating my own sites and several of my friends’ and here are the results.

.........................First site evaluated:

Results: One broken link, was actually a typo in the domain name when it was entered to the hosting company; no copyright on Home page.