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How to Use Negative Keywords by Peter Matriciano
What does negative keyword mean? Negative keywords are a special breed when performing keyword matching -- with negative keywords an advertiser can control when to display their advertisements and when not to. By adding negative keywords to your Google ad words campaign, your specific ads will not be displayed for those search terms that you have negated. As an example, if you add the negative keyword -round pots, then your advertisements will not be shown whenever a user uses a search term that contains "round pots".
Adding negative keywords to your ad campaign is simple. It is the same as adding regular keywords, however, for negative keywords, simply place a negative sign (-) prior to the keyword you would like to negate, and that should do the trick. After this, you can do a simple test by searching for the negative keyword in a search engine. If you do not see your ad appear, then you have successfully added the negative keyword to your advertising campaign.
Negative keywords are important. One of the reasons is that relevancy is involved. If the user searches for terms that are completely irrelevant to your website or product, then you would hope that your ad would not be displayed. If it is displayed, and a user clicks into your website, you will most definitely not make a sale because it is an unqualified lead. Another reason is click through rate. If a visitor searches for a term that does not relate to your website, but your website advertisement is displayed, then your click through rate will be much lower. You basically want higher click through rates because it will help you achieve better advertisement positions without the need for increased cost per clicks.
In sum, negative keywords are almost just as important as your regular keywords. Use them wisely, and see to is that your advertising campaigns are more effective.
Importance of Keywords Selection by Eddie Machado
Search engines drive potential visitors to your websites. But in order for visitors to reach your website, you have to give them specific and effective keywords and phrases that will direct them right to your website. Finding the exact right words or phrases will bring tons of traffic to your website. But if your keywords are too general or popularly used, then you will get less website traffic or noting at all.
Your keywords or phrase is the heart of your website marketing strategy. If they are not written with accuracy targeting traffic to your website, then no matter how aggressive your marketing campaign may be, the right people will never reach you. Your first strategy is to gather and evaluate keywords and phrases, so think like a customer and not a website owner.
Instead writing down a list of potential search words and phrases yourself, ask for words from as many customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is likely different, this an invaluable resource. You will find the words you gather
from them are words and phrases you probably never would have thought of for your product/s.
Now you have to evaluate the words and phrases gathered from your customers, friends and family, narrow down that list to a small number of words and phrases that will direct the highest number of quality visitors to your website. In evaluating the effectiveness of keywords, bear in mind the USP of the product.
There is software like WordTracker that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity, they will even suggest variations of your words and phrases.